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Spice Witch Is 3 Years Old!
It all started with Turkish eggs.
A ridiculously good, yogurt heavy, chili oil drenched dish that I found and immediately became obsessed with.
I was making them constantly. Tweaking the oil. Adjusting the heat. Playing with garlic. Chasing that perfect drizzle.
Somewhere between batch testing and over explaining the dish to anyone who would listen, I realized something:
Most people want bold flavor.
They just do not want complicated.
That obsession turned into jars.
Those jars turned into Spice Witch.
Many oil spills later, here we are.
Three years ago in the mountains of Asheville, this started as a small batch setup and a very strong opinion about boring food.
Since then:
I have oil stains on most of my clothing.
I have labeled jars by hand for hours at a time.
And yes, a bear has broken into my car trying to get to honey orders.
More than once.
And somehow, in three years, Spice Witch has grown into something much bigger than I imagined.
Today, Spice Witch is carried in over 70 stores nationwide.
Each year, we have introduced new products.
Each year, the flavors have expanded.
From chili oil to chili crisp to hot honey, the mission has stayed the same: make everyday food taste intentional.
We have created dozens of original recipes so home cooks can feel confident, creative, and slightly dramatic in the best way.
This business has lived in my kitchen, my spreadsheets, and my brain for three straight years. It has grown through farmers markets, retail pitches, production upgrades, learning margins the hard way, protecting the trademark, and constantly refining the product.
None of it happened alone.
If you have bought a jar, gifted one, stocked us in your store, cooked one of the recipes, or told a friend, you helped build this.
Small brands scale because real people keep showing up.
Spice Witch started in Asheville. It is still rooted here. Still small batch. Still bold. Still slightly covered in oil.
Three years in, I am deeply grateful.
Grateful for the community.
Grateful for the retailers who said yes.
Grateful for the customers who reorder.
Grateful for every person who decided their eggs deserved better.
Thank you for being here.
Sabrina
Founder, Spice Witch
Real honey with a slow, building chili burn — bold, sticky, and built for the squeeze. The heat shows up after the sweet. A smooth, pourable honey in a squeeze bottle made for the table, not the back of the pantry.
Sweet heat, made to drizzle
This isn't your average chili honey. Spice Witch Hot Honey is real honey with a slow, building chili burn — bold, sticky, and built for the squeeze. The heat shows up after the sweet, so it works on everything from breakfast to a cheese board. This is a smooth, pourable hot honey sauce in a squeeze bottle, made for the table, not the back of the pantry.
What makes it different
Most hot honey is honey and chili, sometimes vinegar. Ours is built like our chili oil: a ground blend of chili flakes, coriander, fennel, black pepper, and garlic, infused right into real honey. You get the sweet first, then a slow heat with something savory underneath. Made in small batches in Asheville, NC.
Want a crunchy, spoonable topping instead? Try our Spicy Honey Chili Crisp.
Ways to use Hot Honey
- Pizza — hit a slice of hot pizza and thank us later
- Fried chicken — drizzle over crispy fried chicken, biscuits, and waffles
- Cheese boards — pour across goat cheese before you spread it
- Glazes — glaze salmon or roasted carrots
- Breakfast — swirl into hot tea or pour over a warm biscuit
Pourable Hot Honey vs. crunchy crisp — which do you want?
Spice Witch makes two sweet-and-spicy products. This one is the smooth, pourable squeeze bottle. Want the crunch instead? Go to Spicy Honey Chili Crisp. Want both? See the Hot Honey & Chili Crisp Bundle.
FAQ
What is the difference between Hot Honey and Spicy Honey Chili Crisp?
Hot Honey is a smooth, pourable honey in a squeeze bottle that you drizzle. Spicy Honey Chili Crisp is a crunchy, spoonable jar of sticky-savory crispy bits you scoop onto food. Same sweet-heat idea, two different formats.
Is this hot honey crunchy or pourable?
It's smooth and pourable, packed in a squeeze bottle — not a crunchy crisp.
Is Hot Honey good on pizza?
Yes — drizzle it on a slice of hot pizza fresh from the oven.
How do I use hot honey?
Drizzle it on pizza, fried chicken, biscuits, waffles, and goat cheese; glaze salmon or roasted carrots; or swirl it into hot tea.
Where is it made?
Made in small batches in Asheville, North Carolina. Spice Witch is woman-owned and founder-made.
