Spice Witch Is 3 Years Old!

It all started with Turkish eggs.

A ridiculously good, yogurt heavy, chili oil drenched dish that I found and immediately became obsessed with.

I was making them constantly. Tweaking the oil. Adjusting the heat. Playing with garlic. Chasing that perfect drizzle.

Somewhere between batch testing and over explaining the dish to anyone who would listen, I realized something:

Most people want bold flavor.
They just do not want complicated.

That obsession turned into jars.
Those jars turned into Spice Witch.

Many oil spills later, here we are.

Three years ago in the mountains of Asheville, this started as a small batch setup and a very strong opinion about boring food.

Since then:

I have oil stains on most of my clothing.
I have labeled jars by hand for hours at a time.
And yes, a bear has broken into my car trying to get to honey orders.

More than once.

And somehow, in three years, Spice Witch has grown into something much bigger than I imagined.

Today, Spice Witch is carried in over 70 stores nationwide.

Each year, we have introduced new products.
Each year, the flavors have expanded.
From chili oil to chili crisp to hot honey, the mission has stayed the same: make everyday food taste intentional.

We have created dozens of original recipes so home cooks can feel confident, creative, and slightly dramatic in the best way.

This business has lived in my kitchen, my spreadsheets, and my brain for three straight years. It has grown through farmers markets, retail pitches, production upgrades, learning margins the hard way, protecting the trademark, and constantly refining the product.

None of it happened alone.

If you have bought a jar, gifted one, stocked us in your store, cooked one of the recipes, or told a friend, you helped build this.

Small brands scale because real people keep showing up.

Spice Witch started in Asheville. It is still rooted here. Still small batch. Still bold. Still slightly covered in oil.

Three years in, I am deeply grateful.

Grateful for the community.
Grateful for the retailers who said yes.
Grateful for the customers who reorder.
Grateful for every person who decided their eggs deserved better.

Thank you for being here.

Sabrina
Founder, Spice Witch