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Hi, I'm Sabrina
Witch-in-Chief at Spice Witch.
I’m the daughter of a magician and a home chef—so creating magic in the kitchen kind of runs in my blood.
Spice Witch started in my kitchen out of pure frustration. I was over condiments that were either boring, full of junk, or way too complicated. I wanted bold, layered flavor made with real ingredients and no seed oils.
So I made it myself.
Before launching Spice Witch, I spent 15+ years as a photographer and creative director. I used to create and capture joy with my camera—now I get to do it in the kitchen. That same love of storytelling and sensory delight lives in every jar.
I don’t believe food has to be complicated to be delicious. Spice Witch is here to make cooking easier, tastier, and way more fun.
My fridge always has three open jars of chili crisp.
If yours doesn’t yet… I’ve got you.
spice witch story
Like a lot of people, I spent the early days of COVID stuck at home in Los Angeles, trying to make life feel a little more delicious. Everyone was baking sourdough bread, and I was right there with them — flour in my hair, proofing baskets on every surface.
But bread wasn’t enough for me. I wanted flavor that popped. Around that time, I fell head over heels for a dish at a local restaurant called Turkish eggs — poached eggs swimming in garlicky yogurt, topped with a pool of spicy, fragrant chili oil. It was the kind of dish you think about long after you’ve finished eating.
The next day, I went home determined to recreate it. I learned to make chili oil from scratch, tweaking and tasting until I had my own version — complex, layered, and so good it made my bread jealous. Friends started asking for jars. Then friends of friends.
Those first jars were as DIY as it gets — I didn’t have fancy labels yet, so I slapped on googly eyes because, honestly, they made me laugh. People loved them. It wasn’t just chili oil; it was chili oil with personality.
Pretty soon, I was spending more time making chili oil than taking photos (and I’m a photographer by trade). That’s when Spice Witch was born — a small-batch, flavor-obsessed brand dedicated to making every home-cooked meal just a little more magical. What started as a quarantine project turned into a business that now ships to kitchens all over the country.
Stay in the spicy loop
Find Spice Witch in one of the most beautiful shops in Asheville—Provisions Mercantile. We're featured in two of their signature Asheville Makers collections, available in-store and online.
See good stuff, eat good stuff, take good stuff home. Join us at Salt Face Mule for a summer launch that’s all bite, no boring — Spice Witch style.
Spice Witch has a new HQ! After a hurricane disrupted everything, three women-owned food brands joined forces to create The Stir—a bold new shared kitchen in Asheville.
Find Spice Witch in one of the most beautiful shops in Asheville—Provisions Mercantile. We're featured in two of their signature Asheville Makers collections, available in-store and online.
See good stuff, eat good stuff, take good stuff home. Join us at Salt Face Mule for a summer launch that’s all bite, no boring — Spice Witch style.
Spice Witch has a new HQ! After a hurricane disrupted everything, three women-owned food brands joined forces to create The Stir—a bold new shared kitchen in Asheville.