Woman cooking in a kitchen, holding a bottle of whiskey.

Hi, I'm Sabrina

Hi, I'm Sabrina — Witch-in-Chief at Spice Witch.

I'm the daughter of a magician and a home chef, so making magic in the kitchen runs in my blood.

Spice Witch started out of pure frustration. Every condiment was boring, full of junk, or way too complicated. I wanted bold, layered flavor made with real ingredients and no seed oils. So I made it myself.

Before this, I spent 15+ years as a photographer and creative director — capturing joy with my camera. Now I get to make it in the kitchen. That same love of storytelling lives in every jar.

Food doesn't have to be complicated to be delicious. Spice Witch is here to make cooking easier, tastier, and a whole lot more fun.

My fridge always has three open jars of chili crisp. If yours doesn't yet... I've got you.

The early Spice Witch home kitchen mid-batch, chili oil bottles and jars covering the table

Early Recipe Testing

Six early Spice Witch chili oil bottles with googly-eye labels on a kitchen counter

We used to glue goggley eyes on each bottle

Sabrina Hill holding oversized ribbon-cutting scissors outside The Stir in Asheville

Ribbon Cutting at New Kitchen in 2024

spice witch story

Like a lot of people, I spent the early days of COVID stuck at home in Los Angeles, trying to make life feel a little more delicious. Everyone was baking sourdough bread, and I was right there with them — flour in my hair, proofing baskets on every surface.

But bread wasn’t enough for me. I wanted flavor that popped. Around that time, I fell head over heels for a dish at a local restaurant called Turkish eggs — poached eggs swimming in garlicky yogurt, topped with a pool of spicy, fragrant chili oil. It was the kind of dish you think about long after you’ve finished eating.

The next day, I went home determined to recreate it. I learned to make chili oil from scratch, tweaking and tasting until I had my own version — complex, layered, and so good it made my bread jealous. Friends started asking for jars. Then friends of friends.

Those first jars were as DIY as it gets — I didn’t have fancy labels yet, so I slapped on googly eyes because, honestly, they made me laugh. People loved them. It wasn’t just chili oil; it was chili oil with personality.

Pretty soon, I was spending more time making chili oil than taking photos (and I’m a photographer by trade). That’s when Spice Witch was born — a small-batch, flavor-obsessed brand dedicated to making every home-cooked meal just a little more magical. What started as a quarantine project turned into a business that now ships to kitchens all over the country.